data

We all have faced problems when we interacted with large databases and numbers in tabular format. Data visualization is the perfect solution to get over the headache. Data visualization is the art and science of representing data in a visual format, such as charts, graphs, maps, and infographics.

Using this, it becomes easier to make decisions, get engaging and accessible data, identify patterns and trends, and understand complex data. As a designer and developer, you know the power of data visualization to increase user conversion rates. However, when it comes to mobile apps, simplicity, and clarity are key.

In this article, we’ll explore the best practices for developing websites and mobile apps that effectively leverage data visualization to improve user engagement and conversion rates. We will also discuss the best practices and modern data visualization examples to improve user engagement and enhance conversion rates.

We promise to try to preach to you with the most accurate factors for efficiently implementing Data visualization in web and mobile apps. So, let’s dive in and explore more!

Read more about mastering data visualization

Data visualization before and after web and mobile apps

Before smartphones and web apps were in trend, data visualization processes were made specifically for desktops. Usually, they were delivered using browsers. 

However, when smart devices started to enter the market, data visualization techniques needed an update. But, when viewed on smart devices, data visualizations in PC-specific apps are difficult to read, navigate, and use.

So, designers who implement data visualization help in creating data visualization that works well in the constraints of apps, resolution, lighting, screen size, etc., requiring testing.

So, here we will explore data visualization best practices by keeping in mind the web and mobile apps approach.

Best data visualization practices

Let’s begin with discussing primary data visualization techniques for implementation while using visual components in web & mobile interfaces.

Know your audience

Data visualization with accurate design can communicate the real meaning to the audience. Moreover, you should be clear with who will be your target audience and their expertise.

Your data visualization components should be compatible with your target audience and allow them to view the processed data quickly. If the audience is experienced enough with the basic principles of the represented data, make sure unnecessary data isn’t shown in the visuals and only necessary data is displayed.

The purpose of the data to be represented should be clear

Data visualization components that you use in your app should solve complex strategic queries, assist you with real-time value, and solve real-time problems.

Moreover, it is used to track performance, monitor customer behavior, and calculate process effectiveness. Though it takes time to decide and define clearly the actual purpose of data visualization, it’s important.

When you discuss and make the purpose of the visuals to be clear, you prevent wasting time on making visuals that aren’t necessary.

Touchscreen user controls

Using the touchscreen controls one can integrate highly interactive components in data or web app data visualization. For instance, the user can zoom and touch the chart’s information to see additional data, slide through graphs, and zoom out to view the complete component. All these functions increase the possibilities to build interactive experiences. Moreover, there’s still more space to bring in design, innovations, and interactive experimentation.

Keeping things organized

Coherence and organization are essential while compiling complex data into data visualization components. A coherent design is one that easily matches the background and users can process the data efficiently.

Cleanly organized visualizations help the users reach conclusions on what that visual component is trying to represent. An organized component will highlight the data easily.

Making a data hierarchy can also help you keep the data organized and easy to read. You can sort it from highest -> lowest to highlight the larger values that are more important on the top.

Additionally, you can use brighter colors to display the important data, as it will attract the user’s attention prominently.

Explore how to transform data into actionable insights

Avoid data distortion

Data visualization is a process of telling a complex story in precise narration and avoiding distortions. Minimize the use of visual components that do not accurately represent the data such as 3D pie charts.

Data visualizations lead users to particular conclusions while avoiding data distortion. It can be used well in designing things like infographics used for public consumption, made for supporting conclusions rather than just conveying the data.

Facts like color choices and calling specific data points can be used in the end without making misleading graphics that could put the designer’s credibility in question.

Using analytics to bring innovation

What is unique about the term data visualization is its design, prerequisites, and features needed to be iterative and exceptional. Currently, clients want in-depth knowledge of the data being displayed. 

They can also demand better design if they think it requires any change. Ever-changing design is the main situation that arises in marketing and journalism. The main objective is to allow the users to develop, design, and bring out the visual components without the support of developers and technologies.

That’s why visualization libraries aren’t that challenging to use for developers and they may not become a good alternative for development processes where constant iterations are necessary.

Applying text accurately

Once the appropriate visual component is selected to display your data, put all the important points at the top of the upper left corner. It’s because human eyes tend to start analyzing things from there.

You can add 3-4 views in one dashboard. It’s one of the most-implemented data visualization best practices followed by every designer.

If we add clumsy and too many graphs or charts, it gets difficult for the user to understand. While applying various filters, you need to group them and add one border to the group. This process makes the group more attractive and transparent.

Here’s your guide to Exploratory Data Analysis

Choosing an accurate data visualization tool

Here are some of the most popular data visualization tools present in the market, you can choose the most suitable one after discussing with your software development partner:

• Highchart
• Echart
• Power BI
• Fine BI
• Tableau

Here are some Power BI Data Visualization tools:

• FineReport
• Ali DataV

Using straightforward and attractive dashboards

As we are aware of the fact that the dashboard contains different graphs, you should try to add a maximum of four graphs or charts for easy understanding. Try using multiple colors for various figures for easy knowledge of the viewers as the dashboard is the primary thing that helps the users to view the results and make better decisions

Following this best practice and keeping your dashboards clean helps you grab users’ attention and keep them engaged with your information.

Keep the users engaged

Design dashboards that keep the users engaged and clear. Keeping users engaged is considered to be one of the most essential data visualization strategies. For gathering data into visual components with proper consistency is necessary. A great visual component helps the users to understand the meaning faster.

They perfectly show data that is necessary for the user to consume. Moreover, displaying data hierarchy supports the users in making decisions efficiently.

Designers can arrange the information from highest to least priority to show the most important factor on the top and let it have an impression on the user’s mind.

So, these are popular and primary data visualization best practices that every developer and designer should follow for better visualizations.

Final verdict

Data visualization practices when implemented correctly help you to manage huge amounts of data and represent it in graphs and charts. Designers can get help from some of the best visual tools like Tableau, Power BI, and more for performing data visualization with ease.

Your device should support different tools and practices that you implement. Make sure to maintain a clean and accurate dashboard for making digital versions of your data more understandable.

For more technical updates, stay with us or bookmark us. Happy reading!

In today’s data-driven world, businesses are constantly collecting and analyzing vast amounts of information to gain insights and make informed decisions. However, traditional methods of data analysis are often insufficient to fully capture the complexity of modern data sets. This is where graph analytics comes in.

One might say that the difference between data and graph analytics is like a movie script and a movie itself – but that is not entirely accurate. It can be compared to a movie that tells a story, while analytics is akin to the script that guides the movie’s plot. In contrast, data itself can be likened to a jumbled set of words, much like an incomplete puzzle that traditional methods cannot piece together.

What is graph analytics?

Enter graph analytics – the ultimate tool for uncovering hidden connections and patterns in your data.  

Have you ever wondered how to make sense of the overwhelming amount of data that surrounds us? It is a game-changing tool/technology that allows us to uncover patterns and connections in data that traditional methods can’t reveal. It is a way of analyzing data that is organized in a graph structure, where data is represented as nodes (vertices), and the relationships between them are represented as edges.

How graph analytics are better for handling complex data sets?

And let’s not forget, it is also great at handling large and complex data sets. It’s like having a supercomputer at your fingertips. Imagine trying to analyze a social network with traditional methods, it would be like trying to count the stars in the sky with your bare eyes. But with graph analytics, it’s like having a telescope to zoom in on the stars. 

Furthermore, graph analytics also provides a valuable addition to current machine-learning approaches. By adding graph-based features to a machine learning model, data scientists can achieve even better performance, which is a great way to leverage graph analytics for data science professionals. 

Explanation of graph structure in data representation

It is a powerful tool for data representation and analysis. It allows data to be represented as a network of nodes and edges, also known as a graph. The nodes in the graph represent entities or objects, while the edges represent the relationships or connections between them. This structure makes it easier to visualize and understand complex relationships between data points.

Comparison to traditional methods of data analysis

Without graph analytics, a data scientist’s life would be like trying to solve a jigsaw puzzle with missing pieces. Sure, you can still see the big picture, but it’s not quite complete.

Traditional methods such as statistical analysis and machine learning can only get you so far in uncovering the hidden insights in your data. It’s like trying to put together a puzzle with only half the pieces but with graph analytics, it’s like finding the missing pieces to the puzzle. It allows you to see the connections and patterns in your data that you never knew existed. 

Insights from industry experts on real-world applications

In our webinar, “Introduction to Graph Analytics,” attendees learned from industry experts Griffin Marge and Scott Heath as they shared insights on the power of graph analytics and discovered how one can begin to leverage it in their own work.

Summing it all up, this talk will help you in understanding how graph analytics is being used today by some of the world’s most innovative organizations. So, don’t miss out on this opportunity to expand your data analysis skills and gain a competitive edge.

Conclusion

All in all, graph analytics is a powerful tool for unlocking insights in large and complex data sets that traditional methods of data analysis cannot fully capture. By representing data as a graph structure with nodes and edges, graph analytics allows for a more comprehensive understanding of relationships between data points. If you want to expand your data analysis skills and stay ahead of the curve, graph analytics is a must-have tool in your arsenal.

Designers don’t need to use data-driven decision-making, right? Here are 5 common design problems you can solve with the data science basics.

What are the common design problems we face every day?

Design is a busy job. You have to balance both artistic and technical skills and meet the needs of bosses and clients who might not know what they want until they ask you to change it. You have to think about the big picture, the story, and the brand, while also being the person who spots when something is misaligned by a hair’s width.

The ‘real’ artists think you sold out, and your parents wish you had just majored in business. When you’re juggling all of this, you might think to yourself, “at least I don’t have to be a numbers person,” and you avoid complicated topics like data analytics at all costs.

If you find yourself thinking along these lines, this article is for you. Here are a few common problems you might encounter as a designer, and how some of the basic approaches of data science can be used to solve them. It might actually take a few things off your plate.

1. The person I’m designing for has no idea what they want

If you have any experience with designing for other people, you know exactly what this really means. You might be asked to make something vague such as “a flyer that says who we are to potential customers and has a lot of photos in it.” A dozen or so drafts later, you have figured out plenty of things they don’t like and are no closer to a final product.

What you need to look for are the company’s needs. Not just the needs they say they have; ask them for the data. The company might already be keeping their own metrics, so ask what numbers most are concerning to them, and what goals they have for improvement. If they say they don’t have any data like that – FALSE!

Every organization has some kind of data, even if you have to be the one to put it together. It might not even be in the most obvious of places like an Excel file. Go through the customer emails, conversations, chats, and your CRM, and make a note of what the most usual questions are, who asks them, and when they get sent in. You just made your own metrics, buddy!

Now that you have the data, gear your design solutions to improve those key metrics. This time when you design the flyer, put the answers to the most frequent questions at the top of the visual hierarchy. Maybe you don’t need a ton of photos but select one great photo that had the highest engagement on their Instagram. No matter how picky a client is, there’s no disagreeing with good data.

2. I have too much content and I don’t know how to organize it

This problem is especially popular in digital design. Whether it’s an app, an email, or an entire website, you have a lot of elements to deal with, and need to figure out how to navigate the audience through all of it. For those of you who are unaware, this is the basic concept of UX, short for ‘User Experience.’

The dangerous trap people fall into is asking for opinions about UX. You can ask 5 people or 500 and you’re always going to end up with the same conclusion: people want to see everything, all at once, but they want it to be simple, easy to navigate and uncrowded.

The perfect UX is basically impossible, which is why you instead need to focus on getting the most important aspects and prioritizing them. While people’s opinions claim to prioritize everything, their actual behavior when searching for what they want is much more telling.

Capturing this behavior is easy with web analytics tools. There are plenty of apps like Google Analytics to track the big picture parts of your website, but for the finer details of a single web page design, there are tools like Hotjar. You can track how each user (with cookies enabled) travels through your site, such as how far they scroll and what elements they click on.

If users keep leaving the page without getting to the checkout, you can find out where they are when they decide to leave, and what calls to action are being overlooked.

When you really get the hang of it, UX will transform from a guessing game about making buttons “obvious” and instead you will understand your site as a series of pathways through hierarchies of story elements. As an added bonus, you can apply this same knowledge to your print media and make uncrowded brochures and advertisements too!

3. I’m losing my mind to a handful of arbitrary choices

Should the dress be pink, or blue? Unfortunately, not all of us can be Disney princesses with magic wands to change constantly back and forth between colors. Unless, of course, you are a web designer from the 90’s, and in that case, those rainbow shifting gifs on your website are wicked gnarly, dude.

For the rest of us, we have to make some tough calls about design elements. Even if you’re used to making these decisions, you might be working with other people who are divided over their own ideas and have no clue who to side with. (Little known fact about designers: we don’t have opinions on absolutely everything.)

This is where a simple concept called “A/B testing” comes in handy. It requires some coding knowledge to pull it off yourself or you can ask your web developer to install the tracking pixel, but some digital marketing tools have built-in A/B testing features. (You can learn more about A/B testing in Data Science Dojo’s comprehensive bootcamps cough cough)

Other than the technical aspect, it’s beautifully simple. You take a single design element, and narrow it down to two options, with a shared ultimate goal you want that element to contribute to. Half your audience will see the pink dress, and half will see the blue, and the data will show you not only which dress was liked by the princesses, but exactly how much more they liked it. Just like magic.

4. I’m working with someone who is using Comic Sans, Papyrus, or (insert taboo here) unironically

This is such a common problem, so well understood that the inside jokes about it between designer’s risk flipping all the way around the scale into a genuine appreciation of bad design elements. But what do you do when you have a person who sincerely asks you what’s wrong with using the same font Avatar used in their logo?

The solution to this is kind of dirty and cheap from the data science perspective, but I’m including it because it follows the basic principle of evidence > intuition. There is no way to really explain a design faux-pas because it comes from experience. However, sometimes when experience can’t be described, it can be quantified.

Ask this person to look up the top competitors in their sector. Then ask them to find similar businesses using this design element you’re concerned about. How do these organizations compare? How many followers do they have on social media? When was the last time they updated something? How many reviews do they have?

If the results genuinely show that Papyrus is the secret ingredient to a successful brand, then wow, time to rethink that style guide.

5. How can I prove that my designs are “good”?

Unless you have skipped to the end of this article, you already know the solution to this one. No matter what kind of design you do, it’s meant to fulfill a goal. And where do data scientists get goals? Metrics! Some good metrics for UX that you might want to consider when designing a website, email, or ad campaign are click-through-rate (CTR), session time, page views, page load, bounce rate, conversions, and return visits.

This article has already covered a few basic strategies to get design related metrics. Even if the person you’re working for doesn’t have the issues described above (or maybe you’re working for yourself) it’s a great idea to look at metrics before and after your design hits the presses.

If the data doesn’t shift how, you want it to, that’s a learning experience. You might even do some more digging to find data that can tell you where the problem came from, if it was a detail in your design or a flaw in getting it delivered to the audience.

When you do see positive trends, congrats! You helped further your organization’s goals and validated your design skills. Attaching tangible metrics to your work is a great support to getting more jobs and pay raises, so you don’t have to eat ramen noodles forever.

If nothing else, it’s a great way to prove that you didn’t need to major in accounting to work with fancy numbers, dad.

Data democratization is a complex concept. The concept, in any organization, rests on four major pillars: data, tools, training, and people.

Data democratization allows end-users to assess data in a digital format without requiring help (typically from IT).  The culture of a company and how its employees think are driven by people who are quite passionate about data.

Today, Data democratization can be a game-changer because it makes it easier, faster, and simpler for employees to access the insights they require. Data democratization safeguards the company from becoming a top-down organization where the highest-paid person’s opinion wins. Users are given more ownership and greater responsibility with data democratization and need no longer be driven by hunches or assumptions. Let us see how this happens.

Pillars of data democratization

1. Data

A considerable percentage of data exists in silos and is spread across the enterprise.  It could be stored in flat files accessed by Microsoft SQL Server; it could be saved in folders on an employee’s hard drives, or it could be stored at (and shared by) partner companies. As you’d expect, this is not conducive to viewing the “big picture.” Enterprises have created cloud-based data warehouses to tear down the silos. For data analytics, warehouses serve as a solitary, consolidated source of truth.

2. Tools and training for data democratization

Data democratization can be empowering to users, but only if the data is properly used.  To make sure data democratization doesn’t lead to misinterpreting data.  After training (typically by IT), users may reinforce that training by creating or joining mailing lists or chat rooms; they may even ensure that beginners and experts physically sit next to each other.

As companies identify which business users need to explore the data more deeply and freely on their own, they must also understand the different levels of user needs when it comes to data. Instead of limiting the analytics by offering just summarized or just raw data to all users, a multi-tiered approach is essential to provide the right depth of data to a user’s analytical skills and needs.

A first tier might provide only dashboards and static reports, and the second tier might add interactive, dynamic dashboards where the users can drill down to additional insights.

The third tier could include guided analysis that a senior analyst prepares for an individual user or a group of business users to work in a safe and rich environment in which technical users can follow the analysis process through annotations and explanations.

The fourth and final tier provides access to a visual data discovery tool so business users can visually explore a broad set of data (perhaps through a simple, familiar tool such as Excel) instead of using less intuitive means such as data tables and SQL queries. An enterprise will need to ensure that the more data a user can access, the greater their understanding of that data must be to avoid data misuse or misunderstanding.

3. People

Expertise in data analytics is strongly associated with open, persistent, positive, and inquisitive people. Enterprises must ensure that such enquiring minds are regularly challenged and involved.  Employees need to be motivated and engaged to think, play with data, and ask questions. Engage them with regular seminars on key concepts, tools, and modern technologies.

4. Challenges faced while implementing data democratization

The main challenge enterprises face in their move to data democratization is that data teams are struggling to keep up with the rising hunger for data throughout the organization.  More data demands a more complex analysis. For many organizations, moving to data democratization may require more resources than they have.

This problem can be addressed by self-service analytics. It enables everyone in the company to become a data analyst.  In many cases, users need only a dashboard that provides real-time data; others need that data available in analysis tools. Putting the technology in place is not just enough to make it work. The training that is essential for the staff must be offered to bring real value. Thus, data democratization is made highly efficient by self-service analytics.

Conclusion

To enhance data democratization in your enterprise, you must keep in mind that this is a slow process in which small wins are brought via incremental transformations in a culture that drives the next culture change. Today, more organizations are trying to provide access to data to all their staff via data democratization and this, in turn, is helping them enhance the job performance and overall health of the organization.

Learn more about data science at our Data Science Bootcamp.