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From obscurity to dominance: Leveraging AI in SEO for financial success in 2023

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Konstantin Rabin

July 31

Let’s explore the transformative potential of AI in SEO for financial success. The last couple of years have seen many companies from every corner of the world throwing their hats into the AI ring, some making a big splash, while others fizzled out and vanished. With some of the big boys like OpenAI launching their ChatGPT framework, staying ahead of the competition requires more than just innovative strategies and cutting-edge technologies.

AI is pushing SEO to new heights, transforming the way businesses optimize their online presence. While some fear the implications, others embrace AI to boost visibility and success in the digital landscape.

In this article, we will explore the potential of leveraging AI in SEO for financial success, highlighting its benefits and providing practical insights for its implementation.

 AI in SEO for financial success
AI in SEO for financial success

Understanding the role of AI in SEO

AI has the unique ability to analyze vast amounts of data, detect patterns, and adapt to changing trends at a moment’s notice. This makes it perfectly suited for optimizing SEO strategies on every level. We have already seen how Microsoft has used AI implementation to rescue their browser from the edge of obscurity, with Google scrambling to try and catch up. Heck, even Meta has abandoned its dreams of creating a digital online world to focus on AI.

But, it is not just the tech giants who are ready to revolutionize, as many financial institutions have their eyes wide open. But what can we expect from AI, what changes does it bring?

AI in SEO: Search landscape and empowering financial institutions

Basically, AI has managed to prove that you don’t need teams of people looking up keywords, creating content, developing SEO strategies, writing meta tags, and doing all the rest of the tedious tasks that the “SEO bros” have spent their time on over the last decade. Now you can simply employ AI algorithms to deliver more relevant search results, with a lot less work.

There is no doubt that the implementation of AI into search engines will also change the search landscape significantly, but what better way to keep up with these changes than for those generating and optimizing content to be on the same playing field?

By leveraging AI in SEO for financial success, financial institutions can gain a competitive edge by ensuring their online presence aligns with these evolving search engine algorithms.

Embracing AI in SEO for financial success

To harness the transformative potential of AI in SEO, financial institutions must take proactive steps:

  • Invest in AI-Driven Tools: Identify and implement AI-powered SEO tools and platforms that align with your organization’s goals and objectives.
  • Data-Driven Decision Making: Utilize AI-generated insights to drive data-driven decisions in SEO strategies and content creation.
  • Emphasize User-Centric Content: Focus on delivering high-quality, user-centric content that addresses the needs and interests of your target audience.
  • Monitor and Adapt: Continuously monitor the performance of AI-driven SEO strategies and make necessary adjustments to optimize results.

Enhancing keyword research and content optimization

Whether it is FX brokers, crypto exchanges, or just your local neobank, there is only one proven way to get a decent customer base pouring in without having to pour too much money out; and that is through SEO.

Keyword research is one of the core aspects of an SEO strategy. Back in the old days, like a year and a half ago, most of this was done by low-paid interns spending many hours scouring Google Analytics and Exploding Topics to try and find the perfect combinations for hitting the top of the search charts. These would then get passed on to the content writers who would splice the words and phrases into articles, carefully thought out meta tags and descriptions would be added, and before you know it a new post hits the internet ready to be read.

This sort of advertising has been especially essential for financial companies. The world of finance is known for its cut-throat nature, and being able to reach new clients faster than the next company will make or break your business prospects.

There was a problem though. How do you find a good SEO company that can actually bring you some new clients

Well, with AI-powered tools there is no more need for lengthy searches to find the best SEO supplier in town. Financial institutions can now easily do some comprehensive keyword analysis with just a few clicks, identifying high-value keywords that are the most relevant to their target audience.

AI algorithms can then help to analyze search trends, map out user behavior, and even figure out competitor strategies, enabling financial organizations to optimize their content with the right keywords and topics that resonate with the perfect potential customers.

But wait, there’s more.

Once all this research is done, AI can assist in content creation and optimization by suggesting improvements based on semantic analysis, readability scores, and user intent; all of which can then be fine-tuned to enhance search engine rankings and deliver more valuable and engaging content to their audience.

The prospects of SEO in the long run

Before closing this out we should ask the question, is this the start of SEO’s downfall? As humanity keeps investing in AI companies the tech will keep getting better and better and better… And sure, in another 10 or so years we might see the world of SEO turn the internet into a dystopian wasteland where one AI will always be trying to outperform the other, and eventually all search engines will just be filled with super optimized computer-generated content; but, this is something that can’t be helped, and before we get there it is of the highest importance that companies get on board now.

Ideas like the infamous “Dead Internet Theory”, where the entire internet becomes an AI bot-infested hellscape, have been proposed since the early 2000s.

According to a report by the security firm Imperva, in 2022, bots were already responsible for upwards of 50% of all web traffic, and with the release of ChatGPT at the end of that year, these stats are sure to balloon by the end of 2023 and beyond.

This just goes to show that without the financial industry getting to grips with this new trend ASAP, there could be some serious repercussions down the line.

Based on research conducted by the Copenhagen Institute for Future Studies (CIFS) it is suggested that by 2026, 99 percent of the internet’s content will be AI-generated, and you can bet your bottom dollar that this includes all SEO as well.

Sure it won’t all be bad, as much good can also come of this, but without adapting to this changing landscape now, financial companies might not be doing too well by the time this comes about. Here’s a summary of AI tools for financial success that can help you keep up with the pace:

  1. Phrasee: Focuses on “brand language optimization” using machine learning algorithms and natural language generation to create compelling copy for emails, Facebook, Instagram, and push notifications.
  2. Acrolinx: AI-powered marketing software that enhances content to meet brand specifications, ensuring consistency in tone, style, and grammar across marketing materials.
  3. Murf: Offers customization options for natural-sounding voices and includes a voice changer feature to modify voiceovers’ pitch, speed, and volume.
  4. Lovo.ai: A text-to-speech platform and AI-based voice generator that produces human-like voices with high-quality audio.
  5. Tamr: Primarily a data integration tool that utilizes machine learning and data analysis to help businesses save time and effort in data curation.
  6. Tidio: Simplifies the integration of a chatbot into business websites, enabling real-time communication with clients and addressing their concerns.
  7. Reply.io: An all-in-one sales engagement platform that utilizes AI to set up outreach sequences, handle prospect responses, and schedule meetings, making it easier to target potential customers effectively.

In a nutshell

As we see the world going from one where transactions are done in the flesh, to a fully digital one where the financial industry will probably one day be fully digital, leveraging AI in SEO for financial success is no longer an option but a necessity. By the end of the next decade, those financial companies that have not implemented AI to promote their brand through SEO will probably be among the dying and the dead.

Financial institutions can, and must, optimize their online presence, enhance user experiences, and gain a competitive advantage in search engine rankings by combining SEO and AI. Whether through advanced keyword research, content optimization, personalized user experiences, or whatever else could be thought of, AI is the key to empowering financial organizations to adapt to evolving consumer behaviors and preferences.

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Written by Konstantin Rabin

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