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Marketing Specialist

Remote | Pakistan

Full Time | Pacific Time

About the product and job role:

We are looking for a creative and driven Marketing Specialist to lead and implement strategic marketing initiatives that elevate our brand presence and drive engagement. In this role, you will design and execute marketing campaigns, define success metrics, and shape the communication strategy across multiple platforms. From digital advertising and content creation to CRM management and market analysis, your work will help position Data Science Dojo as a leader in AI education.

What you will do:

  • Develop and implement a communication strategy that includes outbound email, digital advertising, and social media content creation. 
  • Drive product and brand recognition for Data Science Dojo and innovation in brand management. 
  • Develop & and lead global brand strategy and refine existing product materials. 
  • Define metrics of success for marketing campaigns and keep track of the progress. 
  • Create partnerships with external data science sites, digital, and retail locations. 
  • Acquire and maintain a detailed knowledge of the company’s policies, principles, and strategies to keep up to date with relevant developments. 
  • Develop the company’s communication/style guide and ensure adherence to it across the company & and departments. 
  • Work with key internal role-players to brainstorm content ideas, in line with the company’s strategy and in support of various brand communications. 
  • Evaluate and strategize results, track ROI for marketing campaigns AND ensure that KPls are achieved. 
  • Use knowledge of the market and competitors to identify and develop the company’s unique selling propositions. 
  • Utilize strong analytical skills to evaluate end-to-end client experience across multiple channels and customer touchpoints. 
  • Develop marketing and sales strategy for the assigned portfolio 
  • Plan for new launches and achieve brand KPIs that contribute to enhancing the brand image. 
  • Control and regularly evaluate marketing plans and budgets to ensure the growth of brands faster than the relevant market to gain market share. 

What we are looking for:

  • A bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum 2 years of hands-on experience in marketing, preferably in a digital or brand-focused role.
  • Strong verbal and written communication skills with an eye for detail.
  • Solid understanding of core marketing principles, including digital marketing, content creation, and campaign execution.
  • Familiarity with CRM platforms such as HubSpot and marketing automation tools.
  • Ability to interpret data and translate insights into actionable strategies.
  • Knowledge of SEO best practices and web content optimization.
  • A self-starter mindset with the ability to manage multiple projects and meet deadlines.
  • A collaborative attitude and willingness to learn in a fast-paced, team-oriented environment.
  • A passion for education and innovation, especially in the field of data science.

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