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Marketing Specialist

Remote | Pakistan

Full Time

What you will do:

Develop and implement a communication strategy that includes outbound email, digital advertising, and social media content creation.
Drive product and brand recognition for Data Science Dojo and innovation in brand management.
Develop & and lead global brand strategy and refine existing product materials.
Define metrics of success for marketing campaigns and keep track of the progress.
Create partnerships with external data science sites, digital, and retail locations.
Acquire and maintain a detailed knowledge of the company’s policies, principles, and strategies to keep up to date with relevant developments.
Develop the company’s communication/style guide and ensure adherence to it across the company & and departments.
Work with key internal role-players to brainstorm content ideas, in line with the company’s strategy and in support of various brand communications.
Evaluate and strategize results, track ROI for marketing campaigns AND ensure that KPls are achieved.
Use knowledge of the market and competitors to identify and develop the company’s unique selling propositions.
Utilize strong analytical skills to evaluate end-to-end client experience across multiple channels and customer touchpoints.
Develop marketing and sales strategy for the assigned portfolio
Plan for new launches and achieve brand KPIs that contribute to enhancing the brand image.
Control and regularly evaluate marketing plans and budgets to ensure the growth of brands faster than the relevant market to gain market share.

What we are looking for:

Undergraduate degree in Marketing or a related field.
Minimum 2 years of experience in creating and managing marketing campaigns.
Excellent verbal and written communication skills.
Strong knowledge of core marketing principles and tactics including advertising, social media, and event marketing.
Understanding of Customer Relationship Management (CRM) and experience using CRM tools and software.
Experience using quantitative and qualitative data to make decisions, devise strategies, and measure the progress of projects over time.
Ability to work in a fast-paced and highly collaborative environment.
Willingness to work as an individual and in a team as per the need of a project.
Understanding of web writing and SEO
A passion for education in general and data science in particular.

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