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Steps in Online Experimentation


In this tutorial, we will go over what you need for steps in online experimentation. When running a business, there are many different moving parts happening all at once. This is why it is helpful to carefully draw out your steps in experimentation.

What you’ll learn

  • The overall experimentation process
  • A/A Testing, A/B Testing, and Multivariate Testing
  • How and when to use multiple testing methods
Blair Heckel
Blair holds a Bachelors degree in Marketing from Washington State University and has a background of leading data-driven marketing campaigns.

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