Steps in Online Experimentation

Agenda

In this tutorial, we will go over what you need for steps in online experimentation. When running a business, there are many different moving parts happening all at once. This is why it is helpful to carefully draw out your steps in experimentation.

What you’ll learn

  • The overall experimentation process
  • A/A Testing, A/B Testing, and Multivariate Testing
  • How and when to use multiple testing methods
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Blair Heckel

Blair holds a Bachelors degree in Marketing from Washington State University and has a background of leading data-driven marketing campaigns.

We are looking for passionate people willing to cultivate and inspire the next generation of leaders in tech, business, and data science. If you are one of them get in touch with us!

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