Interested in a hands-on learning experience for developing LLM applications?
Join our LLM Bootcamp today and Get 5% Off for a Limited Time!

Online Experimentation and A/B Testing

Agenda

In this tutorial, we provide a quick introduction to online experimentation and A/B testing and give an overview of stats fundamentals needed to understand A/B testing. We then explain how A/B testing is done in an online business. We will conclude by mentioning some of the pitfalls that are common when running online experiments.

What you’ll learn

What is A/B Testing?

  • A/B testing on web traffic
  • A/B testing on newsletter and email
  • A/B testing vs. multivariate testing

 

Online Experimentation Fundamentals

  • Understanding the terminology: Control, treatment, factor, level, A/B, A/A
  • Null and alternate hypothesis; Type I and Type II error
  • Power and sample size selection; Confidence intervals
  • Metrics for evaluation and categories
  • Segmentation
Data Science Dojo
Data Science Dojo Instructor
Data Science Dojo is a paradigm shift in data science learning. We enable all professionals (and students) to extract actionable insights from data.

We are looking for passionate people willing to cultivate and inspire the next generation of leaders in tech, business, and data science. If you are one of them get in touch with us!