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Delighting South Asian Fashion Customers: Using AI for Personalization, Product Design and Tagging


In this talk, Arif Iqbal, the CEO of LAAM, will discuss how his company is utilizing AI to enhance the fashion consumer experience for millions of users and businesses. LAAM is one of the largest marketplaces for South Asian fashion globally and boasts an extensive catalog of nearly 100,000 products. Arif will demonstrate how LAAM is using AI to improve product understanding and tagging for the catalog, creating personalized feeds, optimizing search results, utilizing generative AI to develop new designs, and predicting production and inventory needs. Learn how these AI-driven approaches have led to a superior shopping experience on the platform, making it a trendsetting destination for South Asian fashion.

By the end of the session, you will understand how:

  • Generative AI can be used to develop new designs, and AI can predict production and inventory needs.
  • AI-driven approaches can lead to a better shopping experience for users.
  • Using AI-driven approaches can help businesses manage their supply chain more effectively.
  • AI can enhance the fashion consumer experience by improving products. understanding, personalizing feeds, and optimizing search results.
Arif Iqbal | Future of Data and AI Speaker
Arif Iqbal


Arif Iqbal is the CEO of Laam, the largest marketplace for South Asian fashion. With over 15 years of experience in engineering management roles at tech giants like Microsoft, Facebook, Pinterest, and eBay, Arif has built a reputation for creating consumer products that positively impact communities.

We are looking for passionate people willing to cultivate and inspire the next generation of leaders in tech, business, and data science. If you are one of them get in touch with us!