Data Science

A/B Testing in Minutes


In this quick tutorial, we go over the basics of A/B testing, as well as answer some in-depth questions such as why should businesses conduct A/B testing? Or how do you perform an A/B test?

What you’ll learn

  • Introduction to A/B testing
  • Scenarios where A/B testing is needed

Blair Heckel

Blair holds a Bachelors degree in Marketing from Washington State University and has a background of leading data-driven marketing campaigns.

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