Our customers interact with us via different touch points. Besides our website they visit other properties like code.dsd, blog, tutorials, learning platform, and demos. In addition to this, our customers also interact with us through our Facebook, LinkedIn, Twitter, YouTube, and Instagram channels. We also send out email campaigns and surveys to our customers. Customer understanding track focuses on getting actionable insights about customers using all of these data points.
Who should consider this track?
Anyone interested in building a career in web analytics, customer understanding, market research, and building data products.
What will a trainee learn in this role?
We use cutting-edge tools and techniques for understanding customer behavior, including HubSpot, Hotjar, Google Analytics, Segment.IO for data acquisition. You will be cleaning, joining, aggregating a lot of messy data. You will be expected to perform exploratory analysis on this data and possibly build propensity/churn models on real-world data and test your models in real business setting.