A/A Testing in Minutes

In this quick tutorial, we go over A/A testing. A/A testing is the tactic of using A/B testing to test two identical versions of a page against each other. Typically, this is done to check whether the tool used to run the experiment is statistically fair.

What you’ll learn

• Introduction to A/A testing

• How to use A/A testing to help conduct A/B or multivariate tests