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Product Marketing Manager

Remote | Pakistan

Full-Time | Pacific Time

About the job role:

We are looking for a results-driven Product Marketing Manager to lead the go-to-market strategy for our growing portfolio. In this role, you will shape product positioning, define messaging, and drive campaigns that connect deeply with our audience. By collaborating closely with product, sales, and marketing teams, you’ll ensure a seamless alignment between product capabilities and market needs.

What you will do:

  • Develop and implement a comprehensive communication strategy, including outbound email campaigns, digital advertising, and social media content creation, to effectively reach target audiences.
  • Conduct extensive market research to identify and develop the company’s unique selling propositions, ensuring a competitive edge in the market.
  • Drive brand recognition and innovation in brand management, ensuring consistent messaging and positioning across all marketing channels.
  • Define key performance indicators (KPIs) for marketing campaigns and closely monitor their progress to measure their effectiveness and impact.
  • Create compelling marketing collateral, including sales enablement materials, product presentations, and website content, to effectively communicate the value proposition of our products.
  • Collaborate closely with cross-functional teams, such as sales, design, and engineering, to ensure a cohesive and effective marketing approach.
  • Plan and execute successful product launches, setting and achieving brand KPIs that contribute to enhancing the brand image and gaining market share.
  • Regularly evaluate marketing plans and budgets to ensure the brand’s growth outpaces the relevant market and secures a larger market share.
  • Evaluate and analyze results, track return on investment (ROI) for marketing campaigns, and ensure that KPIs are achieved.
  • Utilize strong analytical skills to evaluate the end-to-end client experience across multiple channels and customer touchpoints, identifying areas for improvement and optimization.
  • Monitor and report on the performance of marketing campaigns, adjusting strategies as needed to optimize results and maximize impact.

What we are looking for:

  • Bachelor’s degree in computer science, computer engineering, marketing, business, or a related field.
  • Proven experience of minimum 3 years in product marketing, managing marketing campaigns, preferably in the technology industry
  • Excellent verbal and written communication skills.
  • Strong knowledge of core marketing principles and tactics including advertising, social media, and event marketing.
  • Understanding of Customer Relationship Management (CRM) and experience using CRM tools and software.
  • Experience using quantitative and qualitative data to make decisions, devise strategies, and measure the progress of projects over time.
  • Ability to work in a fast-paced and highly collaborative environment.
  • Willingness to work as an individual and in a team as per the need of a project.
  • A passion for education in general and data science in particular.

Apply Now

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