Introduction to Online Experimentation and A/B Testing

Agenda

Online experimentation is perhaps the most misused of data science techniques. We will walk through the best practices for designing and evaluating A/B and multi-variate tests.

What you’ll learn

  • Why to do A/B testing
  • How to choose the appropriate metrics
  • How to detect and avoid errors
  • How to properly interpret test results
Raja Iqbal

Raja Iqbal

CEO and Chief Data Scientist at Data Science Dojo

Raja Iqbal is a data scientist, a passionate educator, and an internationally recognized speaker on all things data science. He is the Founder and Chief Data Scientist at Data Science Dojo. Prior to Data Science Dojo, Raja worked at Microsoft in a variety of research and development roles involving machine learning and data mining at very large scale. Raja has a Ph.D in Computer Science from Tulane University with a focus on machine learning and data mining.

We are looking for passionate people willing to cultivate and inspire the next generation of leaders in tech, business, and data science. If you are one of them get in touch with us!

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