In this quick tutorial, we go over the basics of A/B testing, as well as answer some in-depth questions such as why should businesses conduct A/B testing? Or how do you perform an A/B test?
What you’ll learn
Introduction to A/B testing
Scenarios where A/B testing is needed
Featured Speakers
Blair Heckel
Blair holds a Bachelors degree in Marketing from Washington State University and has a background of leading data-driven marketing campaigns.
