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Mastering Content Creation with Generative AI


Exploring Advanced Content Creation with Generative AI

Ever feel like your marketing efforts lack that perfect spark to truly connect with your audience? Join us for an engaging session led by Faye Pasvouri, where you’ll uncover how Generative AI can elevate your marketing and media strategies. Learn how to harness AI models like Claude Sonnet, Haiku, and GPT-4 to create personalized, engaging content. Discover how AI can streamline your marketing processes, improve efficiency, and provide deep insights into consumer behavior. We’ll also explore real-world examples of how SaaS startups, such as, are using Generative AI APIs to develop innovative marketing products. This session will equip you with actionable strategies to maximize the potential of AI in your marketing efforts and achieve tangible results.

Key Takeaways:

  • Understanding the role of Generative AI in reshaping marketing and media landscapes
  • Practical applications of models like Claude Sonnet, Haiku, and GPT-4 in creatives, video, and content generation
  • Strategies for optimizing efficiency and personalization through Generative AI
  • Insights into marketing AI products and services to clients for enhanced business outcomes
Faye Pasvouri
Faye Pasvouri

Data Science Manager at OMD EMEA | Co-founder of | Mentor at Bristol University

Faye Pasvouri serves as a Data Science Manager at OMD EMEA and is the co-founder of With a background in Marketing Analytics and Data Science from Southampton University and four years of experience in London’s financial and media industries, she specializes in driving innovation through AI-driven solutions. Faye is dedicated to leveraging AI to empower entrepreneurs and SMEs in their marketing endeavors. She actively mentors the next generation of talent at Bristol University and plays a pivotal role in shaping the future of AI in marketing and media.


We are looking for passionate people willing to cultivate and inspire the next generation of leaders in tech, business, and data science. If you are one of them get in touch with us!