Data Science TrainingFor UX Designers

SEATTLE

What You’ll Learn

Introduction to R Programming

  • Introducing R
  • R data types
  • Basic opertors
  • Reading writing data
  • Plotting in R

Exploring and Visualizing User Data in R

  • Why explore and visualize user data?
  • Reading user and session data from Google Analytics using R
  • Pie charts, box plots, histograms, density plots, scatter plots
  • Why is segmentation of data important? Slicing and dicing data to demystify user behavior
  • Advanced exploration and visualization techniques

Introduction to Online Experimentation and A/B Testing

  • Why A/B testing or multi-variate testing is needed?
  • Looking at some interesting A/B tests
  • Understanding concepts of A/B and multi-variate testing
  • Statistical fundamentals for A/B testing
  • Some common pitfalls of A/B testing

Project

  • Setup a landing page
  • Hook up Google analytics with the landing page
  • Setup an A/B test on a landing page (could be as simple as two different colors of buttons on the page)
  • Seed it with some social media advertising budget
  • Analyze user behavior using the exploration and visualization techniques we learned on day 1
  • Analyze any differences in user behavior between A and B versions

Exclusive Alumni Resources

DSC 2462 medium1080

Course Material

Receive four handbooks authored by our data scientists and engineers and three best-sellers to help you keep learning.

IMG 6151 edit2

Online Portal

Exclusive access to our online learning portal that contains advanced topics, tutorials, code samples, and reference material

IMG 0042 600x440

Mentoring

Our world-class mentoring team will help you work on a specific design project.

Networking 600x440

Networking

Stay connected with our alumni spread across the world for collaboration and career opportunities!

Alumni Love Us

5.0

4.8star 05

on SwitchUp

4.8

4.8star 04

on Course Report

Anthony Hepp

“I’ve never learned more from an external training, especially in such a short time. The instructors are excellent – clearly experienced and passionate about data and what it can do for attendees. I would highly recommend the experience to anyone who has or is thinking they may have a question about data and what can be done with it.”

Tony Hepp
UX Interaction Designer at Pearson
LinkedIn

Our Customers

Instructors

Raja Iqbal

Chief Data Scientist

Contact Us

-->