Data Science Training For UX Designers
SEATTLE
What You’ll Learn
INTRODUCTION TO R PROGRAMMING
- Introducing R
- R data types
- Basic opertors
- Reading writing data
- Plotting in R
EXPLORING AND VISUALIZING USER DATA IN R
- Why explore and visualize user data?
- Reading user and session data from Google Analytics using R
- Pie charts, box plots, histograms, density plots, scatter plots
- Why is segmentation of data important? Slicing and dicing data to demystify user behavior
- Advanced exploration and visualization techniques
INTRODUCTION TO ONLINE EXPERIMENTATION AND A/B TESTING
- Why A/B testing or multi-variate testing is needed?
- Looking at some interesting A/B tests
- Understanding concepts of A/B and multi-variate testing
- Statistical fundamentals for A/B testing
- Some common pitfalls of A/B testing
PROJECT
- Setup a landing page
- Hook up Google analytics with the landing page
- Setup an A/B test on a landing page (could be as simple as two different colors of buttons on the page)
- Seed it with some social media advertising budget
- Analyze user behavior using the exploration and visualization techniques we learned on day 1
- Analyze any differences in user behavior between A and B versions
Exclusive Alumni Resources

Course Material
Receive four handbooks authored by our data scientists and engineers and three best-sellers to help you keep learning.

Online Portal
Exclusive access to our online learning portal that contains advanced topics, tutorials, code samples, and reference material

Mentoring
Our world-class mentoring team will help you work on a specific design project.

Networking
Stay connected with our alumni spread across the world for collaboration and career opportunities!
Alumni Love Us
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“I’ve never learned more from an external training, especially in such a short time. The instructors are excellent – clearly experienced and passionate about data and what it can do for attendees. I would highly recommend the experience to anyone who has or is thinking they may have a question about data and what can be done with it.”
Tony Hepp
UX Interaction Designer at Pearson
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