Michael Hernandez

Director of Account Management, Pearson Education

Play Video

Implementing data science with the company I’m at was a unique journey because at the time, we had plenty of data but not all the data was necessarily accurate or relevant towards what we’re trying to accomplish which was ensuring the successful use of our products and ensuring the success of the customer, so the product that lead me to Data Science Dojo is an assessment product that is online based for students k-12 who need to be assessed in their grade level for reading and math.

The journey first started with identifying really what does the customer need, what are the factors that influence the positive outcomes, what we did initially was we found various methods to utilize a data model. We knew the desired outcomes we wanted. We wanted success, how do you define success? That’s defined based on each customer’s communication, documenting it, and following up with the appropriate resources and the more we adjusted to each target profile, the more we had not just positive feedback, but we saw results happen verily fast.

We went from having very limited information to suddenly have very targeted outreach to the customer and in the end, that not only turned into increased business, it turned into a much more loyal following of the product line. Data Science Dojo helped me achieve the goals we had set out which were “how do we prove some sort of return of investment?” and what it allowed me to do was to validate not just some of the ideas I had, but it allowed me to add the value behind them and this is something that is scale-able we could recreate it and there’s nothing more powerful taking that to your leadership and instead of saying I’ve got a hunch you say I’ve got “X” number of customers that we can expand and help and they will listen to that.

More Success Stories

You Might Be Interested In

Python for Data Science

Learn the fastest-growing programming language with hands-on experience.

Duration: 5 days
Effort: 3 hrs/day

Data Science Bootcamp

Designed to equip you with all the skills needed for a data scientist.

Duration: 16 weeks
Effort: 5 – 6 hrs/week

Data Science for Managers

Master the art of data-driven decision making essential for your business.

Duration: 5 days
Effort: 3 hrs/day

Contact Us

Feel free to ask questions or share your comments with us. We'll get back to you soon. You can also reach out to us by phone or email.